The Technology Behind Purpose Key
PK is a digital platform that combines data analysis, AI, and user-friendly interfaces to bridge the gap between corporate Purpose and human capital.
PK in Detail
Our technology solution is designed to measure, analyze, and align what the organization declares with what people perceive and desire.

The PK platform is built on an architecture that includes

Gamification
An intuitive and engaging web interface that ensures participant anonymity and encourages authentic participation through gamification mechanisms.

Multidimensional Analytics
A system that processes data across 4 main areas, 12 dimensions, and 36 micro-dimensions, providing a granular view of Purpose alignment.

Interactive Dashboards
Dynamic visualizations that allow exploration of data from multiple perspectives, quickly identifying gaps and opportunities.

Advanced report
Detailed, customizable reports that translate data into actionable insights.
The Role of Artificial Intelligence
PK integrates Artificial Intelligence throughout the process, significantly enhancing data analysis and insight generation.

Predictive Analysis
AI identifies patterns in collected data to spot emerging trends and predict potential future misalignments between corporate Purpose and employee perception, enabling proactive interventions.
Advanced Clustering
The platform automatically groups data into meaningful clusters, revealing correlations across dimensions that traditional analysis might miss. This helps identify micro-segments with specific needs and perceptions.
Tailored Recommendations
Our AI system analyzes gaps between declared, perceived, and desired Purpose to provide concrete, prioritized actions tailored to the company’s context.
+ Features
Two key elements that make our platform secure and seamlessly integrable.
Security and Privacy
The platform is designed with privacy by design. Sensitive data is protected using advanced encryption, and participant anonymity is ensured through data aggregation and masking techniques that prevent individual identification.
Integration with Business Systems
PK can integrate with existing HR and business intelligence systems, enabling continuous data flow and ongoing monitoring of Purpose alignment. This integration allows Purpose data to be correlated with business KPIs, track alignment evolution over time, measure the impact of implemented initiatives, and provide valuable input for corporate strategy.
Continuous Evolution
PK constantly evolves by integrating feedback, innovation, and research to refine its features and analytics.