We unlock your company’s potential by activating the power of Purpose

Why do people choose to work with you? What truly motivates them? What do they need to give their best?

Purpose Key helps companies create a shared shared Purpose, building stronger , more cohesive, and future-oriented organizations where well-being and business success align.

Who is Purpose Key for?

CEOs and Top Management

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CEOs and Top Management

Your goal is to lead the company toward a sustainable and prosperous future.

With PurposeKey, you can:

  • - Monitor and measure the alignment between the company’s Purpose and that of individuals, ensuring cohesion and synergy across all levels of the organization.
  • - Strengthen leadership through a strong corporate culture that promotes integrity, motivation, and innovation.
  • - Enhance the company’s resilience and attractiveness, making the organization more appealing to investors and better equipped to face future challenges with agility.

HR Managers

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HR Managers

Your challenge is to attract and retain the right talent, develop new skills, and build a diverse and innovative company culture.

With PurposeKey, you can:

  • - Improve talent attraction and retention by making every employee feel part of a shared and aligned goal.
  • - Align individual performance with company objectives, ensuring coherence and direction in growth.
  • - Monitor engagement through concrete data and measurable goals, allowing timely action where needed.
  • - Facilitate the integration of company policies focused on well-being and personal development, creating a healthy and productive work environment.

Financial Managers and Risk Officers

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Financial Managers and Risk Officers

Although often treated as an intangible asset, human capital has a very tangible and direct impact on business performance. As a Risk Officer, it is essential to treat human capital as an investment rather than a cost — reducing significant waste and improving the organization’s resilience.

With PurposeKey, you can:

  • - Optimize costs related to staff turnover and talent acquisition and retention, generating positive impacts on both the company’s financial performance and reputation.
  • - Prevent reputational damage and manage risks related to information security and compliance, protecting the company’s image and financial stability.
  • - Attract investments from financial institutions that prioritize social and environmental factors, strengthening financial sustainability.
  • - Measure the company’s social impact and integrate it into the financial strategy, creating a direct link with economic and financial performance outcomes.

Marketing Managers

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Marketing Managers

As a marketing manager, you know that authenticity is key: consumers seek companies that share genuine and consistent values, both internally and externally.

With PurposeKey, you can:

  • - Build a strong, coherent, and recognizable brand whose Purpose deeply resonates with your target audience, creating a powerful emotional connection.
  • - Increase customer loyalty and advocacy by fostering a stronger bond with the company through the transparency and authenticity of your Purpose.
  • - Leverage Purpose as a strategic tool, differentiating yourself in the market and creating a unique positioning that sets you apart from the competition.

Internal and External Communication Managers

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Internal and External Communication Managers

If your company wants to be perceived as authentic and responsible, it is essential that its Purpose is communicated clearly and consistently, reflecting the expectations of the people who are part of it.

With PurposeKey, you can:

  • - Access real insights for powerful and coherent storytelling that reflects the company’s values and goals, strengthening brand identity.
  • - Manage reputational risk by building a solid brand identity that attracts customers, talent, and investors.
  • - Leverage Purpose as a strategic tool to communicate the company’s commitment to relevant social causes, enhancing external perception and engaging stakeholders.

CSR Managers

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CSR Managers

Your goal is to develop and manage initiatives that create positive social and environmental change.

With PurposeKey, you can:

  • - Align CSR initiatives with company objectives, ensuring consistency and authenticity.
  • - Monitor the social impact of CSR actions, generating concrete data to measure progress.
  • - Engage employees in CSR initiatives, increasing their sense of belonging and commitment.
  • - Report on social performance, facilitating communication of CSR impact to both internal and external stakeholders.

The Impact of Purpose

Employees expect their daily work to give genuine Purpose to their lives. Companies must be able to meet this need, or they risk losing talent to organizations that can.

Leaders and organizations have a profound impact on shaping employees’ sense of Purpose and well-being, fostering a culture of alignment, recognition, and continuous development. By promoting Purpose-driven ways of working, companies build a motivated and resilient workforce, driving sustainable growth and long-term success.

Purpose Key, through a proven methodology, a strong network of partners, and a proprietary platform, connects individual and corporate Purpose to generate positive impact both in the short and long term.

The True Engine of Every Organization
Is Its Human Capital

Employees expect their daily work to give genuine Purpose to their lives. Companies must be able to meet this need, or they risk losing talent to organizations that can.

Leaders and organizations have a profound impact on shaping employees’ sense of Purpose and well-being, fostering a culture of alignment, recognition, and continuous development. By promoting Purpose-driven ways of working, companies build a motivated and resilient workforce, driving sustainable growth and long-term success.

Purpose Key, through a proven methodology, a strong network of partners, and a proprietary platform, connects individual and corporate Purpose to generate positive impact both in the short and long term.

Learn More

Put Purpose at the Heart of Your Organization

1. Start by Reflecting on Your Organization’s Purpose

Does your company consider its impact on society? Do leaders use the corporate Purpose as a guide for making difficult decisions and navigating trade-offs?

2. Help Your Employees Reflect on Their Individual Purpose

When employees are given the opportunity to reflect on their own Purpose and how it aligns with the company’s, extraordinary outcomes occur. This is exactly what Purpose Key does: through the PK software, we measure each employee’s individual Purpose based on their inclinations. We then assess the alignment between the corporate Purpose and the people who make up the organization. The result is a shared Purpose, grounded in common values, that helps attract new talent, motivate and develop existing teams, and create a work environment that enhances both business performance and positive impact on the world.

3. Use Purpose Key to Let Employees Live Their Purpose

Many companies invest in welfare programs (well-being initiatives, volunteering) to support employees’ Purpose without fully understanding its nature or how it aligns with the company’s Purpose. While these initiatives are commendable, they do not address the core challenge: helping employees find deep meaning in their daily work.

Purpose Key helps organizations translate Purpose into concrete actions, aligning strategy and human capital to build a strong, growth-oriented corporate culture.

Remember: when daily work is aligned with corporate Purpose, the resulting sense of fulfillment has a positive impact on both the world and business performance.